Agency: SAY MY NAME
Branding, Web design, Social Media, Streaming Assets
2023-2024
Punching Grace is a boxing event promoter and streaming platform based in Montréal, Québec.
SAY MY NAME Studio was tasked with re-creating their brand by showing boxing as Punching Grace sees it, spectacular and impactful. But always with respect and elegance, the core values of Punching Grace. An aesthetic borrowed from the historical legends of the boxing world to represent the legends of today and tomorrow. Classic but not discreet graphic codes. A lowercase logo for humility, but bold for ambition, the brand's main quality. A design that oscillates between nostalgia and modernity, setting itself apart from the leading players in the industry. We wanted to give them an image to match their ambition.
SAY MY NAME Studio was tasked with re-creating their brand by showing boxing as Punching Grace sees it, spectacular and impactful. But always with respect and elegance, the core values of Punching Grace. An aesthetic borrowed from the historical legends of the boxing world to represent the legends of today and tomorrow. Classic but not discreet graphic codes. A lowercase logo for humility, but bold for ambition, the brand's main quality. A design that oscillates between nostalgia and modernity, setting itself apart from the leading players in the industry. We wanted to give them an image to match their ambition.
